Amanaki The Brand Storyteller Competition 2025
2 minuteWhen a Brand’s Story Is Told Through Emotion
Over the course of a week, the contest received many submissions from various departments – from front office and restaurant to accounting and HR.
Each entry was a “piece of emotion,” together forming a vivid mosaic of pride, creativity, and connection to Amanaki.
Through heartfelt storytelling, participants reminded us that every corner of Amanaki holds a purpose, every gesture reflects care, and every story begins with people who truly love what they do.
Contest Results
1st Prize: Trần Thị Phương Quỳnh – Marketing
Story: “What Is Art?” – Brand: Anima Saigon Boutique
Quỳnh began with a simple yet profound question: “What is art?” Her narrative guided listeners through the art-filled corridors of Anima, where seven floors unfold as seven visual chapters. Through poetic and vivid language, she revealed that art isn’t confined to galleries—it breathes in every light, every detail, and every way we choose to live fully each day.
2nd Prize: Nguyễn Trọng Nhã Tuấn – Front Office
Story: “One Night, Two Saigons” – Brand: Amanaki Thảo Điền
With a calm, warm voice, Tuấn brought the audience into a dialogue between the old and the modern Saigon. His story painted Amanaki Thảo Điền as a place where memories and the present coexist—a bridge between nostalgia and modern elegance. Listeners could almost smell the old wood, hear the vintage tunes, and feel the glow of golden light in the room he described.
3rd Prize: Đặng Hàng Quốc Khang – Accounting
Story: “We Truly Care” – Brand: Amanaki Thảo Điền
With sincerity and grace, Khang spoke about Amanaki as his home—a place built with love and intention. “Amanaki is not just a place to stay; it’s where you are seen, cared for, and reminded that everything here holds meaning.” His words beautifully captured Amanaki’s spirit of warmth and humanity.
The organizing team also honored six additional entries with Encouragement Awards, representing heartfelt perspectives from across Amanaki’s brands including NÚC Kitchen & Bar, Anima Saigon Boutique, and Amanaki Saigon Boutique.
It inspired employees to see, feel, and tell the stories of the place they proudly call home, fostering creativity and deeper emotional connection to the brand.
Each story reminds us that a brand is not only built through strategy, but through people — those who live, work, and love Amanaki every single day.
Sleep-walking through Saigon
The healing magic of sound
The world of Vietnamese Coffee
